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Michelle Childs

Assistant Professor and Director of Graduate Studies

Biography

My primary research interests are brand extensions, brand collaborations, and international retailing. I have conducted research on various brand extension strategies of fashion apparel brands and its impact on brand image. This includes brand collaborations, such as brand and retailer collaborations and brand and cause collaborations and its impact on brand image. I also enjoy examining topics related to international retailing, such as economical and psychological factors that impact internationalization strategies. 

Curriculum Vitae

 


Education

Classes Offered:

  • RCS 210         Retail Management 
  • RCS 391         Professional Development 
  • RCS 421         International Retailing
  • RHTM 625    Strategic Retail, Hospitality, and Tourism Management 
  • FYS 129         The Business of Fashion

 


Contact Information