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Retail and Consumer Sciences Courses


    • RCS 210 – Introduction to Retail Management3 Credit Hours
      Development and overview of retailing, related businesses and industries, and
      the activities involved in the delivery of goods and services to the consumer.
    • RCS 225 – Fashion and Culture
      3 Credit Hours
      The purpose of this course is to help students understand the interconnectedness
      between fashion and culture. In particular, this course will examine the
      intersection between fashion, personal identity, and social and political
      environments with understanding of the communication aspect of fashion and
      social images. Furthermore, this course will prepare students to apply those
      approaches to the fashion retail business.

    • RCS 310 – Retail Buying and Merchandising
      4 Credit Hours
      Analysis of the merchandise buying function within different types of retail
      organizations and structures, using industry mathematical formulae.
      Introduction to principles associated with retail buying, planning, and allocation.
      Mathematical problems and cases, with emphasis on Excel.
      Contact Hour Distribution: 3 hours and 1 hour discussion/lab.
      (RE) Prerequisite(s): 210 and Mathematics 125.
      RCS 311 – Human Resources Management 
      3 Credit Hours
      The core concepts of managing an organization’s culturally-diverse workforce ―
      recruitment and selection, training and development, and employee relations.
      Hospitality and Retailing
      (RE) Prerequisite Retail and Consumer Sciences 210
      RCS 320 – Product Development
      3 Credit Hours
      Concepts of product development from the retailer’s perspective, including brand
      management to develop products for target markets. Understanding of basic
      textile and design principles, specification writing, and line building for apparel
      products.
      RCS 341 – Consumers in the Marketplace
      3 Credit Hours
      Understanding of behavior of individuals and groups that differ in demographic
      and psychographic characteristics such as lifestyle, family life cycle, and cultural
      and ethnic backgrounds in relation to purchasing and consuming products or
      services.
      RCS 346 – Retail Operations Management
      3 Credit Hours
      Analysis of retail operations in terms of organizational structure, logistics and
      distribution, growth opportunities and productivity.
      (RE) Prerequisite(s): 210 and Accounting 200
      RCS 376 – Customer Relationship Management and Retail Analytics
      3 Credit Hours
      Provides students with an understanding of the concepts and practices of
      customer relationship management in retail. Emphasis is on how the concepts
      can be integrated into actual decision making in the retail organizations.
      Analytical skills are developed through case studies and the use of various
      statistical techniques. Students learn how to obtain and analyze retail databases
      and how to utilize the information to solve retail problems.
      (RE) Prerequisite(s): 310 and 341
      RCS 391 – Professional Development in Retailing
      3 Credit Hours
      Explore professional techniques and competencies applicable to careers and
      internships in retailing. Focus on business communications, service learning,
      business ethics and leadership.
      Satisfies General Education Requirement: (WC)
      (RE) Prerequisite(s): 310 and 346
      RCS 410 – Strategic Retail Planning
      3 Credit Hours
      Retail management from a strategic planning perspective. Development and
      implementation of retail strategy from financial, operational, and customer
      orientation.
      (RE) Prerequisite(s): 346 and 422.
      RCS 411 – Entrepreneurship and Small Business Management
      3 Credit Hours
      Concepts of entrepreneurship within single ownership and other business
      organizations. Development of a business plan. Management of a small business.
      Current issues and problems.
      (RE) Prerequisite(s): 346
      RCS 412 – e-Retailing
      3 Credit Hours
      Issues concerning the use of the Internet and related technologies to improve
      and/or transform retail businesses. Emphasizes analysis of consumers and
      product/service types in online retailing and the effective management of online
      catalogs. Also direct retailing methods that involve technology such as interactive
      TV and m-commerce (mobile).
      (RE) Prerequisite(s): 210 or Management 201
      RCS 421 – International Retailing
      3 Credit Hours
      The study and analysis of retailing in an international and global setting. Retail
      processes and practices and issues within international environments ― cultural,
      economic, social, political, legal, and business.
      (RE) Prerequisite(s): 341.
      RCS 422 – Professional Experience in Retail and Consumer Sciences
      6 Credit Hours
      Supervised educational experiences in selected retail and consumer sciences
      service operations.
      (RE) Prerequisite(s): 310 and Hotel, Restaurant, and Tourism 391.
      Registration Restriction(s): Retail and consumer sciences major.
      RCS 425 – Retail Category Management
      3 Credit Hours
      The application of software technology in retail space planning, and vendor
      category management. Utilizes JDA software to analyze shelf and floor space
      planning within retail settings, using both vendor and retailer data.
      (RE) Prerequisite(s): 310
      RCS 435 – Retail Planning and Allocation
      3 Credit Hours
      The application of software technology in retail merchandising, planning and
      allocation systems. Utilizes JDA software to apply basic knowledge of buying
      functions (RCS 310) to planning and allocation of goods using simulations with
      real-world data.
      (RE) Prerequisite(s): 310
      RCS 441 – Branding
      3 Credit Hours
      Explore branding concepts related to consumer experiences derived from
      consumption of branded products, services, retailers, persons, and places.
      Investigate how the branding concepts influence consumer attitudes and
      behavior. Identify successful branding strategies to maximize consumer
      experiences and to improve retail sales.
      (RE) Prerequisite(s): 341
      RCS 480 – Fashion Retail Market Planning and Execution
      3 Credit Hours
      Exposes students to the process of planning and executing a market trip. Involves
      off-campus experience at a major market center.
      Repeatability: May be repeated. Maximum 6 hours.
      (RE) Prerequisite(s): 310.
      Registration Restriction(s): Retail and consumer sciences major.
      Registration Permission: Consent of instructor.
      RCS 484 – International Retail Industry Study Tour
      3 Credit Hours
      Group study abroad involving academic research and field investigation.
      Repeatability: May be repeated. Maximum 6 hours.
      (RE) Prerequisite(s): 341.
      Registration Permission: Consent of instructor.
      RCS 493 – Directed Study
      1-3 Credit Hours
      Individual problems for junior and senior students with special interests in retail
      and consumer sciences.
      Repeatability: May be repeated. Maximum 6 hours.
      Recommended Background: Minimum student level ― junior.
      Registration Permission: Consent of instructor.
      RCS 495 – Special Topics
      3 Credit Hours
      Topics in retail and consumer sciences.
      Repeatability: May be repeated. Maximum 9 hours.
      Recommended Background: Minimum student level ― junior.
      Registration Permission: Consent of instructor.
      RCS 497 – Honors: Retail and Consumer Sciences
      1-3 Credit Hours
      Individual problems for junior and senior students showing special ability and
      interest in retail and consumer sciences.
      Repeatability: May be repeated. Maximum 6 hours.
      Recommended Background: Minimum student level ― junior.
      Registration Permission: Consent of instructor.
      RCS 498 – Honors: Retail and Consumer Sciences
      1-3 Credit Hours
      Individual problems for junior and senior students showing special ability and
      interest in retail and consumer sciences.
      Repeatability: May be repeated. Maximum 6 hours.
      Recommended Background: Minimum student level ― junior.
      Registration Permission: Consent of instructor.