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- RMM 210 – Introduction to Retail Management3 Credit Hours
Development and overview of retailing, related businesses and industries, and
the activities involved in the delivery of goods and services to the consumer. - RMM 225 – Fashion and Culture
3 Credit Hours
The purpose of this course is to help students understand the interconnectedness
between fashion and culture. In particular, this course will examine the
intersection between fashion, personal identity, and social and political
environments with understanding of the communication aspect of fashion and
social images. Furthermore, this course will prepare students to apply those
approaches to the fashion retail business. - RMM 310 – Retail Buying and Merchandising
4 Credit Hours
Analysis of the merchandise buying function within different types of retail
organizations and structures, using industry mathematical formulae.
Introduction to principles associated with retail buying, planning, and allocation.
Mathematical problems and cases, with emphasis on Excel.
Contact Hour Distribution: 3 hours and 1 hour discussion/lab.
(RE) Prerequisite(s): 210 and Mathematics 125.
RMM 311 – Talent Management in Hospitality and Retailing
3 Credit Hours
The core concepts of managing an organization’s culturally-diverse workforce ―
recruitment and selection, training and development, and employee relations.
Hospitality and Retailing
(RE) Prerequisite Retail and Consumer Sciences 210
RMM 320 – Product Development
3 Credit Hours
Concepts of product development from the retailer’s perspective, including brand
management to develop products for target markets. Understanding of basic
textile and design principles, specification writing, and line building for apparel
products.
RMM 341 – Consumers in the Marketplace
3 Credit Hours
Understanding of behavior of individuals and groups that differ in demographic
and psychographic characteristics such as lifestyle, family life cycle, and cultural
and ethnic backgrounds in relation to purchasing and consuming products or
services.
RMM 346 – Retail Operations Management
3 Credit Hours
Analysis of retail operations in terms of organizational structure, logistics and
distribution, growth opportunities and productivity.
(RE) Prerequisite(s): 210 and Accounting 200
RMM 376 – Customer Relationship Management and Retail Analytics
3 Credit Hours
Provides students with an understanding of the concepts and practices of
customer relationship management in retail. Emphasis is on how the concepts
can be integrated into actual decision making in the retail organizations.
Analytical skills are developed through case studies and the use of various
statistical techniques. Students learn how to obtain and analyze retail databases
and how to utilize the information to solve retail problems.
(RE) Prerequisite(s): 310 and 341
RMM 391 – Professional Development in Retailing
3 Credit Hours
Explore professional techniques and competencies applicable to careers and
internships in retailing. Focus on business communications, service learning,
business ethics and leadership.
Satisfies General Education Requirement: (WC)
(RE) Prerequisite(s): 310 and 346
RMM 410 – Strategic Retail Planning
3 Credit Hours
Retail management from a strategic planning perspective. Development and
implementation of retail strategy from financial, operational, and customer
orientation.
(RE) Prerequisite(s): 346 and 422.
RMM 411 – Entrepreneurship and Small Business Management
3 Credit Hours
Concepts of entrepreneurship within single ownership and other business
organizations. Development of a business plan. Management of a small business.
Current issues and problems.
(RE) Prerequisite(s): 346
RMM 412 – Digital Retailing
3 Credit Hours
Issues concerning the use of the Internet and related technologies to improve
and/or transform retail businesses. Emphasizes analysis of consumers and
product/service types in online retailing and the effective management of online
catalogs. Also direct retailing methods that involve technology such as interactive
TV and m-commerce (mobile).
(RE) Prerequisite(s): 210 or Management 201
RMM 421 – Global Retailing and Sourcing
3 Credit Hours
The study and analysis of retailing in an international and global setting. Retail
processes and practices and issues within international environments ― cultural,
economic, social, political, legal, and business.
(RE) Prerequisite(s): 341.
RMM 422 – Professional Experience in Retail and Consumer Sciences
6 Credit Hours
Supervised educational experiences in selected retail and consumer sciences
service operations.
(RE) Prerequisite(s): 310 and Hotel, Restaurant, and Tourism 391.
Registration Restriction(s): Retail and consumer sciences major.
RMM 425 – Retail Category Management
3 Credit Hours
The application of software technology in retail space planning, and vendor
category management. Utilizes JDA software to analyze shelf and floor space
planning within retail settings, using both vendor and retailer data.
(RE) Prerequisite(s): 310
RMM 435 – Retail Planning and Allocation
3 Credit Hours
The application of software technology in retail merchandising, planning and
allocation systems. Utilizes JDA software to apply basic knowledge of buying
functions (RCS 310) to planning and allocation of goods using simulations with
real-world data.
(RE) Prerequisite(s): 310
RMM 441 – Branding
3 Credit Hours
Explore branding concepts related to consumer experiences derived from
consumption of branded products, services, retailers, persons, and places.
Investigate how the branding concepts influence consumer attitudes and
behavior. Identify successful branding strategies to maximize consumer
experiences and to improve retail sales.
(RE) Prerequisite(s): 341
RMM 480 – Fashion Retail Market Planning and Execution
3 Credit Hours
Exposes students to the process of planning and executing a market trip. Involves
off-campus experience at a major market center.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 310.
Registration Restriction(s): Retail and consumer sciences major.
Registration Permission: Consent of instructor.
RMM 484 – International Retail Industry Study Tour
3 Credit Hours
Group study abroad involving academic research and field investigation.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 341.
Registration Permission: Consent of instructor.
RMM 493 – Directed Study
1-3 Credit Hours
Individual problems for junior and senior students with special interests in retail
and consumer sciences.
Repeatability: May be repeated. Maximum 6 hours.
Recommended Background: Minimum student level ― junior.
Registration Permission: Consent of instructor.
RMM 495 – Special Topics
3 Credit Hours
Topics in retail and consumer sciences.
Repeatability: May be repeated. Maximum 9 hours.
Recommended Background: Minimum student level ― junior.
Registration Permission: Consent of instructor.
RMM 497 – Honors: Retail and Consumer Sciences
1-3 Credit Hours
Individual problems for junior and senior students showing special ability and
interest in retail and consumer sciences.
Repeatability: May be repeated. Maximum 6 hours.
Recommended Background: Minimum student level ― junior.
Registration Permission: Consent of instructor.
RMM 498 – Honors: Retail and Consumer Sciences
1-3 Credit Hours
Individual problems for junior and senior students showing special ability and
interest in retail and consumer sciences.
Repeatability: May be repeated. Maximum 6 hours.
Recommended Background: Minimum student level ― junior.
Registration Permission: Consent of instructor.
- RMM 210 – Introduction to Retail Management3 Credit Hours
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