My research focuses on consumer experiences with specific emphasis on hedonic and utilitarian aspects of consumption and consumer efficiency. These subjects have been incorporated into ethnic consumers, mall shopping behavior, non-store retailing, tourist shopping, and international retailing.
Kim, Y-K., Sullivan, P., & Forney, J. (2007). Experiential retailing: Concepts and strategies that sell. New York: Fairchild Publication.
Ki, C., Lee, K., & Kim, Y-K. (2017). Pleasure and guilt: How do they interplay in luxury consumption? European Journal of Marketing, 51(4), 722-747.
Atkins, K., & Kim, Y-K. (2016). Smart apparel shopping: A gender-neutral measure. Clothing and Textiles Research Journal, 34(1), 3-19.
Cho, E., Gupta, S., & Kim, Y-K. (2015). Style consumption: Its drivers and role in sustainable apparel consumption. International Journal of Consumer Studies, 39(6), 661-669
Kim, Y-K., Lee, M., & Park, S. (2014). Shopping value orientation: Conceptualization and measurement. Journal of Business Research, 67, 2884-2890.
Beckman, E., Kumar, A., & Kim, Y-K. (2013). The Impact of brand experience on downtown success. Journal of Travel Research, 52(5), 646–658.
Cho, E., & Kim, Y-K. (2012). The effects of website designs, self-congruity, and flow on Behavioral intention. International Journal of Design, 6(2), 31-39.
Lim, C., & Kim, Y-K. (2011). Older consumers’ TV home shopping: Loneliness, parasocial interaction, and perceived convenience. Psychology & Marketing, 28(8), 763-780.
Bhardwaj, V., Kumar, A., & Kim, Y-K. (2010) Analyses of U.S. and local brands in india: The Case of Levi’s. Journal of Global Marketing, 23(1), 80-94.
Kumar, A., Lee, H., & Kim, Y-K. (2009). Indian Consumers’ Purchase Intention toward a United States versus local brand. Journal of Business Research, 62(5), 521-527.
Kim, H., & Kim, Y-K., (2008) Receptivity to advertising messages and desired shopping Values. Journal of Marketing Communications, 14(5), 367-385.
Kim, H., Kim Y-K ., Jolly, L., & Fairhurst, A. (2007). Satisfied Customers’ love toward retailers: A cross-product exploration. Advances in Consumer Research, 35, 507-515.
Lee, M., Atkins, K., Kim, Y-K., & Park, S. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analyses for segmentation and positioning. Journal of Shopping Center Research, 13(1) 81-98.
Kim, Y-K., Kang, J., & Kim, M. (2005). The relationships among family and social interaction, loneliness, mall shopping motivation, and mall consumption of older consumers. Psychology & Marketing, 22(12), 995-1015.
Kim, E. & Kim, Y-K. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing. 38(7), 883-896.
Kim, Y-K., Kim, E., & Kang, J.K. (2003). Teens’ mall shopping motivations: Functions of loneliness and media usage. Family and Consumer Sciences Research Journal, 32(2), 140-167.
Kim, Y-K. (2002). Consumer value: An application to mall and Internet shopping. International Journal of Retail and Distribution Management. 30(12), 595-602.
Kim, Y-K., & Kang, J. K. (2001). The effects of ethnicity and product on purchase decision making. Journal of Advertising Research, 41(2), 39-48.
Kim, Y-K., & Lee, J.K. (2000). Benefit segmentation of catalog shoppers among professionals. Clothing and Textiles Research Journal, 18(2), 11-120.