Rachel Chen

Professor in Retail, Hospitality and Toursm Management and Director of the University of Tennessee's Center for Sustainable Business and Development

Rachel Chen has conducted various types of research projects in the areas of tourism, hospitality, and service management including sustainable development, economic impact assessments, forecast model evaluations, tourist behavior analyses, and geographic information system (GIS) applications in business development.  Her teaching interests include sustainable business, strategic management, eco-tourism, tourism economics, tourism analysis, and marketing for hospitality and tourism.  She serves as an associate editor, guest editor, editorial board member, paper reviewer, and track chair for 22 refereed journals and 4 national / international associations.  Recently, she has concentrated her research and outreach on valuing sustainable business, eco-tourism, and environment.  During the years of 2009-2010, Chen was appointed as Visiting Associate Professor in the School of Forestry and Environmental Studies at Yale University, New Haven, Connecticut.  Chen is a Fulbright Senior Scientist.

Education

Ph.D., North Carolina State University, USA
MS, North Carolina State University, USA
BA, National Cheng-Chi University, Taiwan

Refereed Publications

Zhang, Z., R.J.C. Chen*, L. Han, and L. Yang. (2017). Key Factors Affecting the Price of Airbnb Listing: A Geographically Weighted Approach. Sustainability, 9(9), 1635-1648. http://www.mdpi.com/2071-1050/9/9/1635/pdf

Yoon, D.H. and R.J.C. Chen* (2017).  A Green Shadow: the Influence of Hotel Customers’ Environmental Concern, Knowledge, and Education Level on Green Marketing Skepticism and Behavioral Intentions. Tourism Analysis. 22(3), 281-293.

Poisson, D.K. and Chen*, R.J.C. (2017). Operating Sustainable Meal Plans and Food Places: Factors Influencing College Students’ Dining Choices and Preferences. Journal of Hospitality and Tourism. 15(1), 19-30.

Chen*, R.J.C. (2016). What can Rural Communities do to be Sustained? Sustainability, 8(9), 930-941.

Yu, N. and Chen*, R.J.C. (2016). Hotel Guests’ Preferences and Choices. Journal of Hospitality and Tourism, 14(2), 38-48.

Chen*, R.J.C. and Barrows, C. (2015). Developing a Mystery Shopping Measure to Operate a Sustainable Restaurant Business: The Power of Integrating with Corporate Executive Members’ Feedback. Sustainability, 7(9), 12279-12294.

Chen, R.J.C. (2015). Beyond Sustainability: From Sustainable Consumer Services to Sustainable Business. Journal of Retailing and Consumer Services, 22(1), 223-224. http://dx.doi.org/10.101/j.jretconser.2014.08.002

Chen, R.J.C. (2015). From sustainability to customer loyalty: A case of full service hotels’ guests. Journal of Retailing and Consumer Services, 22(1), 261-265. http://dx.doi.org/10.1016/j.jretconser.2014.08.007

Shi, Y., Yu, N. and Chen, R.J.C. (2015). After 2008 Olympic Games: From a Glorious Mega-event to a Sustainable Destination Brand. Journal of Hospitality and Tourism, 15(1), 47-56.

Chen, R.J.C. (2014). Integrated Sustainable Business and Development System: Thoughts and Opinions. Sustainability, 6(10), 6862-6871.  http://www.mdpi.com/2071-1050/6/10/6862

Parsa, H.G., Segarra-Ona, M., Jang, S.C., Chen, R.J.C., Singh, A.J. (2014). Special Issue on Sustainable and Eco-Innovative Practices in Hospitality and Tourism. The Cornell Hospitality Quarterly, 55(1), 5.

Chen, R.J.C. (2013).  How Can Stores Sustain Their Businesses? From Shopping Behaviors and Motivations to Environment Preferences. Sustainability, 5(2), 617-628.

Chen, R.J.C. (2013).  Beyond Management and Sustainability: Visitor Experiences of Physical Accessibility in the Great Smoky Mountains National Park, USA. Journal of Management and Sustainability. 3(2), 145-154.

Jetter, L. and R.J.C. Chen (2012). An Exploratory Investigation of Knowledge Sharing and Cooperative Marketing in Tourism Alliances. International Journal of Hospitality and Tourism Administration, 13(2) 131-144.

 Chen, R.J.C. (2011). Impacts of International Tourism on Economies in the Asia-Pacific Region: Opportunities and Challenges. Tourism Analysis, 16(4), 499-504.

 Chen, R.J.C. (2011). Impacts of Natural Disasters on Regional Economies: An Overview. Tourism Analysis, 16(3), 367-372.

Jetter, L. and R.J.C. Chen (2011). Destination Branding and Images: Perceptions and Practices from Tourism Industry Professionals. International Journal of Hospitality and Tourism Administration, 12(2), 174-187.

Hunter, M. and Chen, R.J.C. (2011). From Management to Sustainability: Strategies for Producers, Consumers, and Small Businesses. Journal of Management and Sustainability 1(1): 99-111.

Meeks, M. and Chen, R.J.C. (2011). Can Walmart Integrate Values with Value?: From Sustainability to Sustainable Business. Journal of Sustainable Development 4(5): 62-67.

Chen, R.J.C. (2011). The Facts of the Weather Extreme Events in the United States: Is There a Trend? Journal of Sustainable Development 4(4): 14-21.

Chen, R.J.C. (2011). Effects of Climate Change in North America. Journal of Sustainable Development 4(3): 32-50.

Chen, R.J.C. (2011). Review “Green to Gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage.” Journal of Sustainable Tourism 19(6): 789-792.

Poisson, D.K. and R.J.C. Chen (2010). Multiple On-Site Winery Festivals: Tourist Motivations, Winery Festival Destination Performance, and Repatronage Intention. Tourism Analysis 15(5): 585-589.

Yu, N. and R.J.C. Chen (2011). The Perceived Impacts of 2008 Beijing Olympic Games on Tianjin Tourism Industry: A Qualitative Approach. Journal of Hospitality and Tourism 9(1): 37-53

He, N. and R.J.C. Chen (2010). Motivations of American Students toward Selections of Overseas Educational Programs. International Journal of Hospitality and Tourism Administration 11(4): 347-359.

Yu, N. and R.J.C. Chen (2010). Managers’ Perceptions toward the Impacts of the 2008 Olympic Games. Journal of Hospitality and Tourism 8(2): 48-61.

Buhrmester, B. and R.J.C. Chen (2009). A consumer profile of museum visitors in East Tennessee. Journal of Hospitality and Tourism 7(2): 45-56.

Fu, J.S, H.C. Chien, F.L. Yeh, C.J. Jang, and R.J.C. Chen (2009). Air quality modelling: An investigation of the merits of CMAQ in the analysis of trans-boundary air pollution from continents to small islands. International Journal of Environmental Technology Management 10(2): 150-166.

Chen, R.J.C., P. Bloomfield, and F. Cubbage (2008). Comparing Forecasting Models in Tourism. Journal of Hospitality and Tourism Research 32(1): 3-21.

Chen, R.J.C. (2007). Impacts of an Intervention Event on Museum Visitations. Advances in Hospitality and Leisure 3: 55-68.

Chen, R.J.C. (2007). The Journal of Retailing and Consumer Services 14(4): 289-295.

Chen, R.J.C. (2007). Review ‘Tourism in Turbulent times. Journal of Hospitality and Tourism Research 31(3): 411-418.

Chen, R.J.C. (2007). Review ‘Sustainable Tourism.’ Journal of Travel and Tourism Marketing 23(1): 88-89.

Chen, R.J.C. (2007) The Journal of Retailing and Consumer Services 14(4): 247-248.

Chen, R.J.C. (2006). Sustainable Development 14(2): 104-114.

Chen, R.J.C. (2006). Tourism Analysis 10(3): 269-276.

Chen, R.J.C. (2004). Uses of Hospitality and Leisure Services: Voices of Visitors with Disabilities. Advances in Hospitality and Leisure 1(1): 89-102.

Chen, R.J.C. (2003).The Impacts of Terrorism: Perceptions of Faculty and Students on Safety and Security in Tourism. Journal of Travel and Tourism Marketing 15(2/3): 81-97.

Chen, R.J.C., P. Bloomfield, and J. Fu (2003). Journal of Leisure Research 35(4): 441-454.

Chen, R.J.C. & J. Chen (2003). Terrorism Effects on Travel Arrangements and Tourism Practices. International Journal of Hospitality and Tourism Administration 4(3): 49-63.

Chen, R.J.C., K. Hunt, and R.B. Ditton (2003). North American Journal of Fisheries Management 23(3): 835-844.

Bohnsack, B.L., R.B. Ditton, J.R. Stoll, R.J.C. Chen, R. Novak, and L.S. Smutko. (2002). North American Journal of Fisheries Management 22(1): 165-176.

Noriega, P. and R.J.C. Chen (2003).Strategic Management: An Essential Component of all Small Business Operations. The Consortium Journal of Hospitality and Tourism 7(1): 101-107.

Chen, R.J.C., G. L. Brothers, and L.D. Gustke (2003). A Comprehensive Travel and Tourism Study of the Blue Ridge Parkway, USA. Journal of Hospitality & Tourism 1(1): 21-44.

Chen, R.J.C., G. L. Brothers, and L.D. Gustke (2002). Tourists’ Perceptions, Behaviors and Motivations Toward the Blue Ridge Parkway, USA. The Consortium Journal of Hospitality and Tourism 6(2): 5-18.

Chen, R.J.C., J. Thigpen, and P. Noriega (2002). Socio-Demographic Assessments And Economic Impacts of Wings Over Water Birding Festival. The Consortium Journal of Hospitality and Tourism 6(1): 31-42.

Chen, R.J.C., J. Fu, and G. Brothers (2001). Economic Impacts of Travel to a Nature-Based Regional Destination. The Consortium Journal of Hospitality and Tourism 5(2): 23-36.

Paper Published in Refereed Conference Proceedings

50 + papers published in Travel and Tourism Research Association (TTRA) Annual Conference Proceeding; International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Proceeding; The 8th International Small Islands Studies Association (ISISA) Proceedings; International Society of Travel and Tourism Educators (ISTTE); Tourism State of Art II; Managing Tourism in the Global Economy: An International Conference; European Institute of Retailing and Services Studies (EIRASS) Proceedings; and Frontiers in Southeast CHRIE Hospitality and Tourism Research, and others.

Invited Speeches

Speaker: “You got a friend in Me! How Tennessee Welcome Centers Can Work for You”, 2016 Tennessee Governor’s Conference on Hospitality and Tourism, Chattanooga, Tennessee [2016]

Speaker: “Innovative Sustainability Research: from Corporates, Functional Divisions, to Business Units”, Research Academy, International Council on Hotels and Restaurants Institutional Education (ICHRIE) [2015]

Speaker: “From Sustainable Education to Sustainable Educators”, Teaching Academy, International Council on Hotels and Restaurants Institutional Education (ICHRIE) [2015]

Speaker: “Sustainability in Lodging and High Education Research”. Leadership Forum. International Hotel/Motel and Restaurant Show [2014]

Speaker: “Case Studies of Hotels Go Green”; Gatlinburg Goes Green Seminar, Gatlinburg Convention and Visitor Bureau [2013]

Speaker: “From Tourism Management to Sustainable Life Mapping”; invited by the National Cheng Kung University, Taiwan (December, 2012)

Speaker: “Think, Act, and Sustain: Sustainable Business in Hotel and Restaurant Administration”; invited by the National University of Kaoshiung, Taiwan (December, 2012)

Speaker: “From Green to Great: Beyond Sustainable Business, Transportation, and Tourism”; invited by the National Cheng Kung University, Taiwan (June, 2012)

Speaker: “From Green to Great: Beyond Sustainable Agriculture, Business, and Tourism”; invited by the National Chung Hsing University, Taiwan (June, 2012)

Speaker: “From Green to Gold: Beyond Sustainable Enterprises and Tourism”; invited by the Southern Taiwan University, Taiwan (June, 2012)

Keynote Speaker: “Promoting Sustainable Business and Tourism: Conservation, Innovation, and Sustainability,” invited by the US Travel Association to speak at the US-China Tourism Commissioners/Directors Leadership Summit, Hawaii, USA (September, 2011).

Speaker: “Make Heritage Tourism Come Alive: From Sustainable Partnerships to Quality Cultural Tour Packages,” invited by Knox Heritage, (October 2010).

Speaker: “The Importance of Sustainable Business and Tourism Trends: From the Local to Global Villages,” National Chung-Hsing University, Taiwan (June 2010).

Speaker: “How do Intervention Events Hammer Travel and Tourism Business Enterprises?: Challenges and Sustainability,” School of Forestry and Environmental Studies, Yale University, USA (February 2010).

Keynote Speaker: “Travel and Tourism: A Sustainable Bull Market of the U.S. and China,” invited by the U.S. Travel Association to speak at the US-China Tourism Commissioners / Directors Summit, Orlando, FL, USA (October 2009).

Speaker: “Economics and Trends of the Hospitality and Tourism Industries: where is my future?” Eastern China Normal University, China (May 2008).

Keynote Speaker: “Asian Americans’ Impacts on the USA Communities: Facts and Stories,” Knoxville Military Station (May 2007).

Speaker: Topic 1: “The Future Trends of the Hospitality and Tourism Industries in Asia;” Topic 2: “The Career Opportunities in Hospitality and Tourism” – invited by universities in Taiwan (National Taiwan University, National Cheng-Chi University, National Chung-Hsing University, National Cha-Yi University, and National Chuang-Hua Normal University) and China (Peking University and Eastern China Normal University) (May 2006).

Honors and Awards

Featured Woman Faculty, Women with Big Ideas, the Provost Office & Office of Diversity and  Inclusion, the University of Tennessee [2016]

Imra Fitch Giffels Faculty Endowment Award, the College of Human Ecology, the University of Tennessee, USA, 2013.

EUReCA Award [faculty advisor] (2013), “Raising the Bar: Comparative Analysis of Neighborhood Culture and Demographics on profit Margins and Socioeconomic Status of Bar Businesses”, the 17th Annual Exhibition of Undergraduate Research & Creative Achievement (EUReCA), the University of Tennessee, USA, [Students: Brianna J. Wilkerson; Stephen J. Polcsa; Amanda M. Hall; Laura L.Wilson; Maxwell L. Graham]

Fulbright Senior Specialist/Roster (2008-2013), Fulbright Specialists Program, USA

Who’s Who in America (since 2010)

Awarded Participant of HERS (2010), Advancing Women Leaders in Higher Education Administration, Higher Education Resource Services (HERS). Dr. Chen was selected by Chancellor Jimmy Cheek of the University of Tennessee to participate in the 2011 Denver Summer Institute of HERS, July 24 – August, 7, 2011

Visiting Associate Professor (2009-2010), School of Forestry and Environmental Studies, Yale University, New Haven, Connecticut, USA

EUReCA Award, Faculty Advisor (2011), “Tennessee Tradition—the Study of University Homecomings Students,” the 16th Annual Exhibition of Undergraduate Research & Creative Achievement (EUReCA), the University of Tennessee, USA  [Students: Bree Zbikowski, Katie Frith, Kelsey Sayres, Leslie Jett]

EUReCA Award, Faculty Advisor (2011), “Not UR Grandfather’s Hotel—Transitioning from Boomer Business Travelers to XYZ Business Travelers,” the 16th Annual Exhibition of Undergraduate Research & Creative Achievement (EUReCA), the University of Tennessee, USA [Students: Angela Chen, Amy McDonald, Angela Sebby]

EURCA Award, Faculty Advisor (2008), “Are You Down with Downtown?”, Exhibition of Undergraduate Research & Creative Achievement (EURCA), University of Tennessee, USA

Best of Show and the Highest Research Honorary Award, Faculty Advisor (2007), “The Determinants of Wine Selection: Diners’ Experiences, Market Segments, and Product Promotions”, Exhibition of Undergraduate Research & Creative Achievement (EURCA), University of Tennessee, USA [Students: Mark Hawkins and his team]

[Note: Chen is the first faculty member from the College of Education, Health and Human Sciences to win the Best of Show EUReCA award as a faculty advisor at the University level in the 13 years since EUReCA was established.]

Best Paper Award, “Forecasting Models and Impacts of Intervention Events on Tourism Trends”, Council on Hotel, Restaurant and Institutional Education (I-CHRIE), 2006

Outstanding International Council on Hotel, Restaurant and Institutional Education (I-CHRIE) Refereed Paper Reviewer Award, 2003, 2004, and 2005

Imra Fitch Giffels Faculty Endowment Award, the College of Human Ecology, the University of Tennessee, USA, 2001.

 

Editorial Board Member of Refereed Journals
  • Journal of Travel Research
  • Tourism Management
  • Journal of Travel and Tourism Marketing
  • Tourism Analysis
  • Sustainability
  • Journal of Hospitality and Marketing Management
  • Advanced Hospitality and Leisure
  • International Journal of Hospitality and Tourism Administration
  • International Journal of Tourism Sciences
  • Journal of Quality Assurance in Hospitality and Tourism
  • European Journal of Tourism Research
  • The Consortium Journal of Hospitality and Tourism

 

Refereed Journal Reviewer
  • Asia Pacific Journal of Tourism Research
  • Annals of Tourism Research
  • Journal of Hospitality and Tourism Research
  • International Journal of Contemporary Hospitality Management
  • International Journal of Hospitality Management
  • International Journal of Electronic Customer Relationship Management
  • Journal of Retailing and Consumer Services

 

Academic Service

Elected Chair, Undergraduate Council, the University of Tennessee [2017-2018]

Elected Vice Chair, Undergraduate Council, the University of Tennessee [2016-2017]

Core Facilities Advisory Committee Member, the University of Tennessee [since 2014]

Program Abroad Committee (PAC) Member, the University of Tennessee [2013-2016]

Faculty Senate Committee (Undergraduate Council), the University of Tennessee [since 2016]

Appointed Commission Member, Chancellor’s Commission for Women (CFW), the University of Tennessee (since 2011)

Chair, Council on International and Intercultural Education, College of Education, Health, & Human Sciences, the University of Tennessee (2013 to present)

Undergraduate Curriculum Review Committee, College of Education, Health, & Human Sciences, the University of Tennessee (2013 – 2015)

Study Abroad Review Committee, the University of Tennessee (since 2013)

Council on International and Intercultural Education, College of Education, Health, & Human Sciences, the University of Tennessee (April, 2005 to present)

Human Subject Committee Chair, Dept. of Retail, Hospitality, and Tourism Management, the University of Tennessee (January, 2002 to present)

Technology Advisory Committee, College of Education, Health, & Human Sciences, the University of Tennessee (2002 to 2007)

Graduate Director, Hotel, Restaurant, and Tourism Management, Dept. of Retail, Hospitality, and Tourism Management/College of Education, Health, & Human Sciences, the University of Tennessee, (2005 to 2010)

 

Certifications

Certified Hospitality Educator (CHE), Certified by American Hotel & Lodging Educational Institute, 2006 to present [Note: Chen obtained 96% out of 100% on her instructional teaching’s video evaluation. “One of the highest scores I’ve ever evaluated on a video! Keep up the good teaching” according to the Professional Certification Department, Educational Institute, American Hotel & Lodging Association]

Gotta Know Knoxville Ambassador, Certified by Knoxville Tourism Sports Corporation, Mayor of Knox County, Mayor of City of Knoxville, Executive Director of Knoxville Tourism Alliance, and President/CEO of Knoxville Tourism Sports Corporation,  2011 to present