I am interested in international aspects of the retail environment. I have conducted research examining the internationalization process of retail firms. I am also exploring consumer issues in international markets, specifically ethnocentrism, and their impact on the retail environment. In addition, I am studying effective leadership in global retail environments. My research interests also relate to tourism retailing and tourists’ shopping behavior.
Lee, H.J., Fairhurst, A. & Cho, H-J. (2011). Gender differences in consumer evaluations of service quality: Self-service kiosks in retail. The Service Industries Journal, 1-18.
Kumar, A., Fairhurst, A. & Kim, Y.K. (2011). Ethnocentric tendencies of Indian Consumers: Impact on Preference for Domestic Versus Foreign Products. The International Review of Retail, Distribution and Consumer Research, 21(4), 323-341.
Kim, H., Kim, Y-K., Jolly, L., & Fairhurst, A. (2010). The role of love in satisfied customers’ relationships with retailers. The International Review of Retail, Distribution and Consumer Research, 20(3), 285-296.
Sneed, C.T. & Fairhurst, A.E. (2010). From the Boardroom to the Farmers’ Market: Using Activity System Mapping to Explore a Farmers’ Market Competitive Advantage. Journal of Agriculture, Food Systems and Community Development, 1(1), 149-159.
Park,J. & Fairhurst, A. (2010). Consumer Perception of Social Presence in e-Tail Websites. Journal of the Korean Society of Clothing and Textiles, 34(6), 997-1007.
Lee, H., Fairhurst, A. & Lee, M. (2009). The Importance of Self-Service Kiosks in Developing Consumers’ Retail Patronage Intentions. Managing Service Quality, 19(6), 687-701.
Lee, M., Fairhurst, A. & Wesley, S. (2009). Corporate Social Responsibility: A Review of the Top 100 US Retailers. Corporate Reputation Review, 12(2), 140-159.
Lee,M, Kim, Y. & Fairhurst, A. (2009). Shopping Value in Online Auctions: Their Antecedents and Outcomes. Journal of Retailing and Consumer Services, 16, 75-82.
Fairhurst,A., Costello,C. & Holmes, A. (2007). An Examination of Shopping Behavior of Visitors to Tennessee According to Tourist Typologies. Journal of Vacation Marketing, 13(4), 311-320.
Anderson, J.L., Jolly, L.D. & Fairhurst, A.E. (2007). Customer Relationship Management in Retailing: A Content Analysis of Retail Trade Journals. Journal of Retail & Consumer Services, 14,394-399.
Kim, H., Kim,Y.K., Jolly,L. & Fairhurst, A. (2007). Satisfied Customers’ Love Toward Retailers: A Cross-product Exploration. In Angela Y.Lee & Dilip Soman (Eds.), Advances in Consumer Research, Vol 35 (pp. 507-515), Duluth,MN: Association for Consumer Research.
Kim, Y., Jolly, L., Fairhurst, A. & Atkins, K. (2005). Mixed-Use Development: Creating A Model of Key Success Factors. Journal of Shopping Center Research, 12(1), 53-76.
Carpenter, J. & Fairhurst, A. (2005). Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands. Journal of Fashion Marketing and Management, 9(3), 256-269.
Carpenter, J.M., Moore, M. & Fairhurst, A. (2005). Consumer Shopping Value for Retail Brands. Journal of Fashion Marketing and Management, 9(1), 43-53.
Moore, M. & Fairhurst, A. (2003). Marketing Capabilities and Firm Performance in Fashion Retailing. Journal of Fashion Marketing and Management, 1(4), 386-397.
Moore, M., Kennedy, K. & Fairhurst, A. (2003). Cross-cultural Equivalence of Price Perceptions Between U.S. and Polish Consumers. International Journal of Retail & Distribution Management, 31(5), 268-279.
Costello, C. & Fairhurst, A. (2002). Purchasing Behavior of Tourists Towards Tennessee Made Products. International Journal of Hospitality and Tourism Administration, 3(4), 7-18.
Lee, E., Fairhurst, A. & Dillard, S. (2002). Usefulness of Ethnicity in International Consumer Marketing. Journal of International Consumer Marketing, 14(4), 25-49.
Fair, N.B., Fairhurst, A.E., & Costello, C. (2001). Impact of September 11, 2001 on Consumer Spending: A Look At Holiday Spending. Journal of Textile and Apparel Technology and Management, 2(1), 1-6.
Lindquist, J.D., Vida, I., Plank, R.E. & Fairhurst, A. (2001). The Modified CETSCALE: Validity Tests in the Czech Republic, Hungary, and Poland. International Business Review, 10, 505-516.
Vida, I. & Fairhurst, A.E., Reardon, J. (2000). Determinants of International Retail Involvement: A Large U.S. Retail Chains Case. Journal of International Marketing, 8(4), 370-60.
LeHew, M.L. & Fairhurst, A.E. (2000). U.S. Shopping Mall Attributes: An exploratory investigation of their relationship to retail productivity. International Journal of Retail and Distribution Management, 28, (6), 261-279.
Gable, M., Fairhurst, A., Dickinson, R. & Harris, L. (2000). Improving Students’ Understanding of the Retail Advertising Budgeting Process. Journal of Marketing Education, 22 (2), 120-128.