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Youn-Kyung Kim



My research focuses on consumer experiences with specific emphasis on hedonic and utilitarian aspects of consumption and consumer efficiency. These subjects have been incorporated into ethnic consumers, mall shopping behavior, non-store retailing, tourist shopping, and international retailing.

Curriculum Vitae


Classes Offered:

  • RCS 341        Consumers in the Marketplace
  • RCS 441        Branding
  • RCS 497        Honors Class
  • RHTM 614    Theories in Retail, Hospitality, and Tourism Management


Photo of Youn-Kyung Kim

Contact Information

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