My research focuses on consumer experiences with specific emphasis on hedonic and utilitarian aspects of consumption and consumer efficiency. These subjects have been incorporated into ethnic consumers, mall shopping behavior, non-store retailing, tourist shopping, and international retailing.
- RCS 341 Consumers in the Marketplace
- RCS 441 Branding
- RCS 497 Honors Class
- RHTM 614 Theories in Retail, Hospitality, and Tourism Management