Professor
Biography
My research focuses on consumer experiences with specific emphasis on hedonic and utilitarian aspects of consumption and consumer efficiency. These subjects have been incorporated into ethnic consumers, mall shopping behavior, non-store retailing, tourist shopping, and international retailing.
Education
Classes Offered:
- RCS 341 Consumers in the Marketplace
- RCS 441 Branding
- RCS 497 Honors Class
- RHTM 614 Theories in Retail, Hospitality, and Tourism Management