Professor
Biography
My research focuses on consumer experiences in the contexts of branding, sustainable consumption, digital and social media consumption, cultural and ethnic influences, and tourist shopping.
Education
Classes Offered:
- RMM 341 Consumers in the Global Marketplace
- RMM 441 Branding
- RMM 497 Honors Class
- RHTM 614 Theories in Retail, Hospitality, and Tourism Management