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Rachel Chen

Professor, Director of the Center for Sustainable Business and Development


My research and teaching interests are in economic impact assessments, forecast model evaluations, sustainable business development, marketing, strategic management, customer/visitor surveys, and customer service. I have published more than 135 papers, including refereed journal articles, refereed conference papers, magazine articles, newsletters, and book chapters. I serve as an associate editor, guest editor, editorial board member, and paper reviewer for 23 refereed journals. My project sponsors include Appalachian Regional Commission, U.S. National Park Service, Hardeman County, Hamilton County, Knox County, Tennessee Department of Tourist Development, Tennessee Department of Transportation, Tennessee Aquarium, and various attractions and communities. During 2009-2010, I was appointed as a visiting professor at Yale University. I was invited to be a keynote speaker at the Tourism Commissioner/Director Leadership Summit, organized by the US Travel Association, in 2009 and 2011. I hold the Certified Hospitality Educator (CHE) and am a Fulbright Senior Scientist. I served as the Director of Education for the International Council on Hotels, Restaurants, and Institutional Education (ICHRIE) (2015-2017). I am the immediate Past Chair of UT’s Undergraduate Council (2018-2019) and Chair of UT Chancellor’s Commission for Women (2018-2020). During my free time, I enjoy playing piano, watching movies, playing golf, and traveling with family and friends.

Curriculum Vitae


Classes Offered:

  • HRT 224   Fundamentals of Tourism Planning
  • HRT 361   Issues and Trends in Consumer Services
  • HRT 410   Strategic Management in Hospitality
  • HRT 423   Marketing for Hospitality and Tourism
  • HRT 493   Independent Study
  • RHTM 590 Doctoral Seminar
  • RHTM 615 Literature
  • RHTM 652 Independent Study


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Contact Information

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