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Heejin (Jeanie) Lim

Associate Professor and Director of Graduate Studies


My primary research interest is consumer behavior in the computer-mediated environment, such as e-commerce, m-commerce, and social media. I have conducted research on e-store image, consumer loyalty decisions in the mobile services context, and consumer lifestyles in consumption of high-technology products. My current research projects include consumer-brand relationship in social medial platforms, consumption communities, and consumer culture in the postmodern era.

Curriculum Vitae


Classes Offered:

  • RCS 225       Fashion & Culture
  • RCS 376       Customer Relationship Management and Retail Analytics
  • RHTM 641   Consumer Behavior
  • RCS 412        Digital Retailing


Photo of Jeanie Lim

Contact Information