Associate Professor and Director of Graduate Studies
My primary research interest is consumer behavior in the computer-mediated environment, such as e-commerce, m-commerce, and social media. I have conducted research on e-store image, consumer loyalty decisions in the mobile services context, and consumer lifestyles in consumption of high-technology products. My current research projects include consumer-brand relationship in social medial platforms, consumption communities, and consumer culture in the postmodern era.
- RCS 225 Fashion & Culture
- RCS 376 Customer Relationship Management and Retail Analytics
- RHTM 641 Consumer Behavior
- RCS 412 Digital Retailing