Assistant Professor of Practice & Associate Department Head of Academic AffairsBiographyI’m a Knoxville native who received my B.S., M.S., and […]

ProfessorBiographyMy primary research interests lie in retail technology, service management, and consumer behavior in association with a variety of retail […]

Professor BiographyMy research focuses on consumer experiences in the contexts of branding, sustainable consumption, digital and social media consumption, cultural […]

Associate Professor BiographyMy primary research interest is consumer behavior in the computer-mediated environment. I love studying consumer behavior and consumer […]

Associate Professor and Director of Graduate StudiesBiographyMy primary research interests are brand extensions, brand collaborations, and international retailing. I have […]

Assistant Professor of Practice and Rocky Top Institute DirectorBiographyMy interests include instructing through experiential learning and practical skills via real […]

Professor EmeritaBiographyMy research interests are in international aspects of the retail environment.I have conducted research examining the internationalization process of […]