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Professor BiographyMy primary responsibilities as a Professor and Extension Specialist are to develop, implement and evaluate educational programs in Consumer […]


Assistant ProfessorBiographyAs an Assistant Professor and Extension Specialist, my primary responsibilities include planning, developing, implementing, and evaluating research-based adult and […]


ProfessorBiographyMy primary research interests lie in retail technology, service management, and consumer behavior in association with a variety of retail […]


Professor BiographyMy research focuses on consumer experiences in the contexts of branding, sustainable consumption, digital and social media consumption, cultural […]


Associate Professor BiographyMy primary research interest is consumer behavior in the computer-mediated environment. I love studying consumer behavior and consumer […]


Senior CoordinatorBiographyService Management has been a key component of my professional life. Most of it has been spent in the […]


Associate Professor and Director of Graduate StudiesBiographyMy primary research interests are brand extensions, brand collaborations, and international retailing. I have […]


Rocky Top Institute DirectorBiographyMy interests include instructing through experiential learning and practical skills via real world applications drawing on comprehensive […]


Professor EmeritaBiographyMy research interests are in international aspects of the retail environment.I have conducted research examining the internationalization process of […]