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Sejin Ha

Associate Professor

Biography

My primary research interests lie in retail technology, service management, and consumer behavior in association with a variety of retail and service marketing contexts. Currently, my research focuses on topics including consumer adoption and use of technology-driven consumption environments (e- and m-commerce) for goods and service shopping, consumer identity and its role in consumer decision-making and buying behavior; and socially responsible consumer behavior. I teach courses in retail buying and merchandising and research methods.

Curriculum Vitae


Research

  • Retail and Service Marketing
  • Consumer Adoption of Technology
  • Customer Relationship Marketing
  • Sustainability

Education

Classes Offered:

  • RCS 310      Retail Buying/Merchandising
  • RCS 421      International Retailing
  • RCS 425      Retail Category Management
  • RHTM 616   Research Method/Models/Measurement in RHTM

 

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Contact Information

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