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Photo of Sejin Ha

Sejin Ha

Associate Professor


My primary research interests lie in retail technology, service management, and consumer behavior in association with a variety of retail and service marketing contexts. Currently, my research focuses on topics including consumer adoption and use of technology-driven consumption environments (e- and m-commerce) for goods and service shopping, consumer identity and its role in consumer decision-making and buying behavior; and socially responsible consumer behavior. I teach courses in retail buying and merchandising and research methods.


  • Retail and Service Marketing
  • Consumer Adoption of Technology
  • Customer Relationship Marketing
  • Sustainability


Curriculum Vitae


Refereed Journal Articles-Accepted/In-press

Ha, S., & Kwon, S. (2016). Spillover from past recycling to green apparel shopping behavior: The role of environmental concern and anticipated guilt. Fashion and Textiles, 3(1), 1-14.

Jeong, S. W., Ha, S., & Lee, K.-H. (2016). Impacts of community commitment on brand equity creation in company-initiated online brand communities. Fashion, Industry and Education, 14(1), 31-39.

Lee, Y., & Ha, S. (2016). Consumer use of the Internet for health management. Journal of Consumer Health on the Internet, 20(1-2), 1-17.

Park, J., & Ha, S. (2016). Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses. Journal of Retailing and Consumer Services, 28(January), 310-316.

Kwon, H., Ha, S., & Im, H. (2015). The impact of perceived similarity to other customers on shopping mall satisfaction. Journal of Retailing and Consumer Services, 28(January), 304-309.

Cucchiara, C., Kwon, S., & Ha, S. (2015). Message framing and consumer responses to organic seafood labeling. British Food Journal, 117(5), 1547-1563. [SCI Indexed Journal]

Zhao, J., Ha, S., & Widdows, R. (2015). The influence of social capital on knowledge creation in online health communities. Information Technology and Management. [SSCI Indexed Journal]

Yang, S., & Ha, S. (2014). Brand image transfer via sponsorship in the financial service industry. Journal of Services Marketing, 28(6), 452-459 [SSCI Indexed Journal]

Ha, S., & Stoel, L. (2014). Designing loyalty programs that matter to customers. The Service Industries Journal, 34(6), 495-514. [SSCI Indexed Journal]

Zhao, J., Abrahamson, K., Anderson, J.G., Ha, S., & Widdows, R. (2013). Trust, empathy, social identity, and contribution of knowledge within patient online communities. Behaviour & Information Technology, 32(10), 1041-1048. [SCI and SSCI Indexed Journal]

Zhao, J., Ha, S., & Widdows, R. (2013). Building trust relationships in online health communities. Cyberpsychology, Behavior, and Social Networking, 16(9), 650-657. [SSCI Indexed Journal]

Ha, S., & Im, H. (2012). Identifying the role of self-congruence on shopping behavior in the context of U.S. shopping malls. Clothing and Textiles Research Journal, 30(2), 87-101. [SSCI Indexed Journal]

Photo of Sejin Ha

Contact Information

  • 111E Jessie Harris Building
  • Phone: 865-974-6334
  • E-mail:

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