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Jeremy E. Whaley

Assistant Professor


Dr. Jeremy E. Whaley joined the Department of Retail, Hospitality, and Tourism Management as a tenure-seeking faculty in the fall semester 2014. Dr. Whaley’s love for education resides in his passion for training and development of future-operations managers and executive leadership for the hospitality industry. Dr. Whaley brings a robust work experience and an in-depth understanding of the challenges that small-businesses and corporations face in today’s economic environment. His prior-corporate experience includes restaurant management for Longhorn Steakhouse and Jameson Inn Hotels where he was a General Manager. Dr. Whaley’s formal education is from Central Alabama Community College where he completed an Associate’s Degree in Applied Sciences and, Auburn University, where he completed his Bachelors, Masters, and Ph.D. in Hotel and Restaurant Management.

Dr. Whaley’s teaching philosophy and teaching pedagogy are centered on three-core concepts: teaching through ambiguity (research-based learning), teaching through applied-learning activities (event management and departmental fundraising) and teaching through the use of technology (U-Learn, Blackboard, i-Clickers, and Canvas). To date, Dr. Whaley has taught both face-to-face and online courses at the undergraduate-level in the College of Business at Georgia State University and, the graduate-and doctoral-levels, in the College of Health and the College of Business at the University of Southern Mississippi. Dr. Whaley’s invited presentations on hospitality leadership and hospitality-operations management span the hotel, restaurant, and casino industries. Dr. Whaley has consulted for several years with companies including a school district in southern Mississippi, independent restaurants, and most recently, a local-east Tennessee medical firm.

Dr. Whaley’s research interests include consumer behavior, particularly, the motivation and behavior of restaurant guests who engage in consumer-tipping behavior. His work on consumer-tipping behavior has been published in both national and international academic venues. Dr. Whaley has been interviewed by WBIR-News Channel 10, Newsmax, and The New York Times on consumer-tipping behavior. In addition, Dr. Whaley furthers his research stream and interests in the areas of casino-, hotel- and restaurant-mystery shopping, event management, medical tourism, and emergency/crisis management.

Jeremy Whaley CV


  • Event Planning
  • Food Service and Nutrition
  • Entrepreneurship and Hotel Management
  • Consumer Motivations and Behavior in Hospitality


Whaley, J. E., Douglas, A. C., & O’Neill, M. A. (2014). What's in a tip? The creation and refinement of a restaurant-tipping motivations scale: A consumer perspective. International Journal of Hospitality Management, 37(0), 121-130. doi:

Whaley, J.E., Price, C., and Kim, S.W. (2016). A decade after Katrina. Gauging hoteliers’ knowledge of hurricane-related crisis management. An exploratory study. Southeastern, Central and South American Federation of I-CHRIE Conference, Auburn University, Auburn, AL. *Awarded Best Faculty-Led Presentation

Manuscripts under Review

Whaley, J.E., Kim, S.W., & Kim, Y-K. (September, 2016). Influencing Factors of Restaurant-Tipping Size. Submitted-Journal of Hospitality and Tourism Research.

Yaoyuneyong, G., Whaley, J.E., Butler, R., Williams, J.A., Jordan, K., & Hunt, L. B., (September, 2016). Into the deep-Mystery shopping and casino-hotel services: A mixed-method investigation. Submitted-International Journal of Hospitality Management.

Beckman, E., Whaley, J.E., Kim, Y-K. (April, 2016). Adventure tourism: Applying edgework theory. Submitted-Journal of Tourism Research.

Photo of Dr. Jeremy Whaley

Contact Information

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