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Ann Fairhurst

Department Head, Professor


I am interested in international aspects of the retail environment. I have conducted research examining the internationalization process of retail firms. I am also exploring consumer issues in international markets, specifically ethnocentrism, and their impact on the retail environment. In addition, I am studying effective leadership in global retail environments. My research interests also relate to tourism retailing and tourists’ shopping behavior.


  • International Retail Environment
  • Tourism Retail
  • Tourist’s Shopping Behavior
  • Cross Cultural Research


Curriculum Vitae


Lee, H.J., Fairhurst, A. & Cho, H-J. (2011). Gender differences in consumer evaluations of service quality: Self-service kiosks in retail. The Service Industries Journal, 1-18.

Kumar, A., Fairhurst, A. & Kim, Y.K. (2011). Ethnocentric tendencies of Indian Consumers: Impact on Preference for Domestic Versus Foreign Products. The International Review of Retail, Distribution and Consumer Research, 21(4), 323-341.

Kim, H., Kim, Y-K., Jolly, L., & Fairhurst, A. (2010). The role of love in satisfied customers’ relationships with retailers. The International Review of Retail, Distribution and Consumer Research, 20(3), 285-296.

Sneed, C.T. & Fairhurst, A.E. (2010). From the Boardroom to the Farmers’ Market: Using Activity System Mapping to Explore a Farmers’ Market Competitive Advantage. Journal of Agriculture, Food Systems and Community Development, 1(1), 149-159.

Park,J. & Fairhurst, A. (2010). Consumer Perception of  Social Presence in e-Tail Websites. Journal of the Korean Society of Clothing and Textiles, 34(6), 997-1007.

Lee, H., Fairhurst, A. & Lee, M. (2009). The Importance of Self-Service Kiosks in Developing Consumers’ Retail Patronage Intentions.  Managing Service Quality, 19(6), 687-701.

Lee, M., Fairhurst, A. & Wesley, S. (2009). Corporate Social Responsibility: A Review of the Top 100 US Retailers. Corporate Reputation Review, 12(2), 140-159.

Lee,M, Kim, Y. & Fairhurst, A. (2009). Shopping Value in Online Auctions: Their Antecedents and Outcomes.  Journal of Retailing and Consumer Services, 16, 75-82.

Fairhurst,A., Costello,C. & Holmes, A. (2007). An Examination of Shopping Behavior of Visitors to Tennessee According to Tourist Typologies. Journal of Vacation Marketing, 13(4), 311-320.

Anderson, J.L., Jolly, L.D. & Fairhurst, A.E. (2007). Customer Relationship Management in Retailing: A Content Analysis of Retail Trade Journals. Journal of Retail & Consumer Services, 14,394-399.

Kim, H., Kim,Y.K., Jolly,L. & Fairhurst, A. (2007). Satisfied Customers’ Love Toward Retailers: A Cross-product Exploration. In Angela Y.Lee & Dilip Soman (Eds.), Advances in Consumer Research, Vol 35 (pp. 507-515), Duluth,MN: Association for Consumer Research.

Kim, Y., Jolly, L., Fairhurst, A. & Atkins, K.  (2005).  Mixed-Use Development: Creating A Model of Key Success Factors.  Journal of Shopping Center Research, 12(1), 53-76.

Carpenter, J. & Fairhurst, A.  (2005).  Consumer Shopping Value, Satisfaction, and Loyalty for Retail Apparel Brands.  Journal of Fashion Marketing and Management, 9(3), 256-269.

Carpenter, J.M., Moore, M. & Fairhurst, A.  (2005).  Consumer Shopping Value for Retail Brands.  Journal of Fashion Marketing and Management,  9(1), 43-53.

Moore, M. & Fairhurst, A.  (2003).  Marketing Capabilities and Firm Performance in Fashion Retailing.  Journal of Fashion Marketing and Management, 1(4), 386-397.

Moore, M., Kennedy, K. & Fairhurst, A.  (2003).  Cross-cultural Equivalence of Price Perceptions Between U.S. and Polish Consumers.  International Journal of Retail & Distribution Management, 31(5), 268-279.

Costello, C. & Fairhurst, A.  (2002).  Purchasing Behavior of Tourists Towards Tennessee Made Products.  International Journal of Hospitality and Tourism Administration, 3(4), 7-18.

Lee, E., Fairhurst, A. & Dillard, S.  (2002).  Usefulness of Ethnicity in International Consumer Marketing.  Journal of International Consumer Marketing, 14(4), 25-49.

Fair, N.B., Fairhurst, A.E., & Costello, C.  (2001).  Impact of September 11, 2001 on Consumer Spending: A Look At Holiday Spending.  Journal of Textile and Apparel Technology and Management, 2(1), 1-6.

Lindquist, J.D., Vida, I., Plank, R.E. & Fairhurst, A.  (2001).  The Modified CETSCALE: Validity Tests in the Czech Republic, Hungary, and Poland.  International Business Review, 10, 505-516.

Vida, I. & Fairhurst, A.E., Reardon, J.  (2000).  Determinants of International Retail Involvement: A Large U.S. Retail Chains Case.  Journal of International Marketing, 8(4), 370-60.

LeHew, M.L. & Fairhurst, A.E.  (2000).  U.S. Shopping Mall Attributes: An exploratory investigation of their relationship to retail productivity. International Journal of Retail and Distribution Management, 28, (6), 261-279.

Gable, M., Fairhurst, A., Dickinson, R. & Harris, L.  (2000).  Improving Students’ Understanding of the Retail Advertising Budgeting Process.  Journal of Marketing Education, 22 (2), 120-128.

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Contact Information

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