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Jeanie Lim, Ph.D.

Assistant Professor

My primary research interest is consumer behavior and retail strategies in the context of e-commerce and m-commerce and cultural impacts on retail internationalization. I also enjoy examining cross-cultural differences in various aspects of consumer behavior in the technology-involved retail environment. I have conducted research on e-store image, consumer loyalty decisions in the mobile servces context, and consumer lifestyles in consumption of high-technology products. My current research project includes diffusion of mobile internet services, consumer behavior in the high-technology market, and internationalization strategies for different types of retailers.

Selected Publications

Lim, Heejin and Archana Kumar (accepted for publication). Gender and Loyalty in the Context of Mobile Services, International Journal of Mobile Communications.

Hyun-joo Lee, Heejin Lim, Laura D. Jolly, and Jieun Lee (accepted for publication). Consumer Lifestyles and Adoption of High Technology Products: A Case of South Korea, Journal of International Consumer Marketing.

Kumar, Archana and Heejin Lim (accepted for publication). Age Differences in Mobile Service Perceptions: Comparison of Generation Y and Baby Boomers, Journal of Services Marketing.

Lim, Heejin, Richard Widdows, and Jungkun Park (2006). M-Loyalty: Winning Strategies for Mobile Carriers, Journal of Consumer Marketing, 23, 4, 208-218.

Lim, Heejin and Alan J. Dubinsky (2005). Determinants of Consumers' Purchase Intention on the Internet: An Application of Theory of Planned Behavior, Psychology & Marketing, 22 (10), 833-855.

Lim, Heejin and Alan J. Dubinsky (2004). Consumers' Perceptions of E-Shopping Characteristics: An Expectancy-Value Approach, Journal of Services Marketing, 18 (7), 500-513.

Lim, Heejin, Julia Heilig, Stan Ernst, Richard Widdows, and Neal H. Hooker (2004). Tracking the Evolution of E-Grocers: A Quantitative Assessment, Journal of Food Distribution Research, 35(2), 66-82.


Contact Information

1215 W. Cumberland Ave.
203B Jessie Harris Building
Knoxville, TN 37996-1911

Phone: 865-974-6296
Fax: 865-974-5236
Email: hlim@utk.edu


Contact the Department of Retail, Hospitality,
and Tourism Management

1215 W. Cumberland Ave.
110 Jessie Harris Building
Knoxville, TN 37996-1911

Email: rhtm@utk.edu
Fax: 865-974-5236

Hotel, Restaurant, & Tourism
Phone: 865-974-2141

Retail & Consumer Sciences
Phone: 865-974-2141