Jeanie Lim, Ph.D.

Assistant Professor

My primary research interest is consumer behavior and retail strategies in the context of e-commerce and m-commerce and cultural impacts on retail internationalization. I also enjoy examining cross-cultural differences in various aspects of consumer behavior in the technology-involved retail environment. I have conducted research on e-store image, consumer loyalty decisions in the mobile servces context, and consumer lifestyles in consumption of high-technology products. My current research project includes diffusion of mobile internet services, consumer behavior in the high-technology market, and internationalization strategies for different types of retailers.

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Selected Publications

Lim, Heejin, and Hyun-joo Lee (accepted for publication). Developemnt of Consumer Techno Segmentation and Its Application to International Markets, the International Journal of Consumer Studies.

Lim, Heejin, Richard Widdows, and Neal H. Hooker (accepted for publication).  Web Content Analysis of E-Grocery Retailers:  A Longitudinal Study, International Journal of Retail and Distribution Management.

Lim, Chaemi, Heejin Lim, and Jieun Lee (2009). Lifestyle Segmentation: Market Strategies to Win Customers in the Technology Market, Journal of Consumption Culture, 12 (1), 73-93.

Hyun-joo Lee, Heejin Lim, Laura D. Jolly, and Jieun Lee (2009). Consumer Lifestyles and Adoption of High Technology Products: A Case of South Korea, Journal of International Consumer Marketing, 21 (2), 153-167.

Kumar, Archana and Heejin Lim (2008). Age Differences in Mobile Service Perceptions: Comparison of Generation Y and Baby Boomers, Journal of Services Marketing, 22 (7), 568-577.

Lim, Heejin and Archana Kumar (2008). Gender and Loyalty in the Context of Mobile Services, International Journal of Mobile Communications. 6 (6), 714-728.

Lim, Heejin, Richard Widdows, and Jungkun Park (2006). M-Loyalty: Winning Strategies for Mobile Carriers, Journal of Consumer Marketing, 23, 4, 208-218.

Lim, Heejin and Alan J. Dubinsky (2005). Determinants of Consumers' Purchase Intention on the Internet: An Application of Theory of Planned Behavior, Psychology & Marketing, 22 (10), 833-855.

Contact Information

1215 W. Cumberland Ave.
203B Jessie Harris Building
Knoxville, TN 37996-1911

Phone: 865-974-6296
Fax: 865-974-5236
Email: hlim@utk.edu

Contact the Department of Retail, Hospitality,
and Tourism Management

1215 W. Cumberland Ave.
110 Jessie Harris Building
Knoxville, TN 37996-1911

Email: rhtm@utk.edu
Fax: 865-974-5236

Hotel, Restaurant, & Tourism
Phone: 865-974-2141

Retail & Consumer Sciences
Phone: 865-974-2141