Youn-Kyung Kim, Ph.D.

Professor

My research focuses on the relationships of ethnic marketing, mall shopping behavior, non-store retailing, consumer efficiency, tourist shopping, and international retailing. All these subjects are important to today's competitive marketers who have to understand specific market segments. At the same time, these subjects are linked together and provide cohesive and interdisciplinary works.

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Book

Kim, Y-K., Sullivan, P., & Forney, J. (2007). Experiential retailing: Concepts and strategies that sell. New York: Fairchild Publication.

"Today's consumers demand more - they seek an emotional experience from shopping, one that will allow them to express who they are. And from the cool, hipster appeal of Target to the rock-n-roll nostalgia for sale at the Hard Rock Cafe, today's successful retailers are increasingly finding ways to provide that 'total consumer experience.' Experiential Retailing is about understanding these recent consumer and retail trends. Taking an innovative and interdisciplinary approach, the authors move beyond the traditional model of product assortment. They examine the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, from the efficiency of dollar stores to the knowing coziness of a local boutique. Anecdotes and illustrations demonstrate strategies for success, including ways to create a 'product mix' or crossover brand. Incisive, sensory, and entertaining, Experiential Retailing provides exciting new concepts for understanding this global phenomenon."

Amazon.com - Experiental Retailing: Concepts and Strategies that Sell

Selected Publications

Lee, M., Atkins, K., Kim, Y-K., & Park, S. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analyses for segmentation and positioning. Journal of Shopping Center Reseach, 13(1) 81-98.

Kim, Y-K., Kang, J., & Kim, M. (2005). The relationships among family and social interaction, loneliness, mall shopping motivation, and mall consumption of older consumers. Psychology & Marketing, 22(12), 995-1015.

Kim, E. & Kim, Y-K. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing. 38(7), 883-896.

Kim, Y-K., Kim, E., & Kang, J.K. (2003). Teens' mall shopping motivations: Functions of loneliness and media usage. Family and Consumer Sciences Research Journal, 32(2), 140-167.

Kim, Y-K. (2002). Consumer value: An application to mall and Internet shopping. International Journal of Retail and Distribution Management. 30(12), 595-602.

Kim, Y-K., & Kang, J. K. (2001). The effects of ethnicity and product on purchase decision making. Journal of Advertising Research, 41(2), 39-48.

Kim, Y-K., & Lee, J.K. (2000). Benefit segmentation of catalog shoppers among professionals Clothing and Textiles Research Journal, 18(2), 11-120.

Contact Information

1215 W. Cumberland Ave.
244A Jessie Harris Building
Knoxville, TN 37996-1911

Phone: 865-974-1025
Fax: 865-974-5236
Email: ykim13@utk.edu

Contact the Department of Retail, Hospitality,
and Tourism Management

1215 W. Cumberland Ave.
110 Jessie Harris Building
Knoxville, TN 37996-1911

Email: rhtm@utk.edu
Fax: 865-974-5236

Hotel, Restaurant, & Tourism
Phone: 865-974-2141

Retail & Consumer Sciences
Phone: 865-974-2141